Should we teach students how to bullshit?
DOI:
https://doi.org/10.1558/wap.21554Keywords:
Business Writing, Bullshit, BullshitologyAbstract
Bullshit, as defined by Frankfurt (2005, p. 10), is language that is “disconnected from a concern for the truth.” Much scholarship shows that bullshit is a prominent feature in organizations that is difficult, if not impossible, to get rid of (e.g., McCarthy et al., 2020; Penny, 2010). Bullshit, by definition and by cultural practice, seems antithetical to business writing orthodoxy. As Thill and Bovée (2020) suggest in a representative textbook, communication should be clear and ethical. However, Spicer (2020) codifies bullshit as a social practice whose outcomes are not always dire. Well-crafted bullshit benefits its users, allowing them to “fit into a speech community, get things done in day-to-day interaction and bolster their image and identity” (Spicer, 2020, p. 20). Contrasting with business writing’s abstinence-only bullshit stance, this suggests that successful writers must adapt to their organization’s speech act practices. In this article, we argue that students must be taught about bullshit. After describing bullshit and its role in organizations, we show how business writing could incorporate a critically informed approach to bullshit in undergraduate courses, internship preparation courses, and other curricular instances in which students work directly with organizations. While bullshitting should not be outright encouraged, continued ignorance will do nothing to solve its associated problems. Promoting bullshit literacy, however, could both minimize bullshit’s harms and maximize its benefits. We close by describing how this approach could foster critical thinking skills, promote more seamless adaptation to organizational cultures and communication practices, and perhaps even improve mental health outcomes.
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