SIMPLY THE BEST?
Tina Turner and the Sponsorship and Promotion of the Winfield Cup
DOI:
https://doi.org/10.1558/prbt.v1i3.28664Keywords:
music in advertising, sport advertisingAbstract
The Winfield Cup, sponsored as the name suggests by the Australian tobacco manufacturer Rothmans for its Winfield brand of cigarettes, is Australia's major Rugby League competition. This article looks at efforts by the sport's body to use rock music and music video style ads, to deliver a female TV audience and promote female attendance at games.
References
Advertising Federation of Australia ( 1989) Effectiveness Awards documentation
Battersby, M. and Valtwies, M. (1992) 'Music Video, Marketing and Misadventure', Pe7fect Beat vl nl, July
Johnson, V. (1992) 'Be My Woman rock 'n' roll' in Hayward, P.(ed) From Pop to Punk to Postmodernism, Sydney: Allen and Unwin, p22.
Masters, R. (1990)a'Rugby League Gets Dressed to Sell', Sydney Morning Herald, 9th Jan 1990, p4
-----( 1990)b'Turner Plays the Game and scores forthe League', Sydney Morning Hera /d, 13th March 1993
Turner, G.(992) 'Australian Popular Music and its contexts', in Hayward, P.(ed) From Pop to Punk to Postmodernism, Sydney: Allen and Unwin, p22.