Discourse in f(r)iction. Production and reception of gender roles discourse in an audio-visual text about piropos
DOI:
https://doi.org/10.1558/sols.26736Keywords:
social media, discourse, gendered practice, piropos, multimodal analysis, appraisal, Montevideo (Uruguay)Abstract
This paper studies the constraints the audience – and also producers – ?nd when attempting to deconstruct a traditional gendered practice (piropos) in a recent ?ctional clip that depicts this practice in an unconventional way, with women as the performers. The production of the clip is analyzed using multimodal discourse analysis tools to explore how the audiovisual text (re)produces speci?c gender(ed) meanings at the interplay of several semiotic resources. The reception of the clip is analyzed with the aid of the appraisal model, to study how participants in three focus groups (female, male and mixed) interactively co-construct meanings to evaluate the clip, the producers, the narrative and even the piropos depicted. The discussion centers on three aspects evaluated by participants: the genre/purpose of the text, its open ending or the lack of an explicit moral, and the mismatch between ?ction and social reality.References
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Achugar, M. (2002) Piropos: cambios en la valoración del grado de cortesía de una práctica discursiva. In M. E. Placencia and D. Bravo (eds) Actos de habla y cortesía en español 175–192. Munich: Lincom Europa.
Bateman, J. (2008) Multimodality and genre: A foundation for the systematic analysis of multimodal documents. Hampshire: Palgrave Macmillan. https://doi.org/10.1057/9780230582323.
Bergner, G. (2005) Taboo subjects: Race, sex and psychoanalysis. Minnesota and London: University of Minnesota.
Bravo, D. (1999) ¿‘Imagen positiva’ vs. ‘imagen negativa’? Pragmática sociocultural y componentes de face. Oralia 2: 155–184.
Brown, P. and Levinson, S. (1987) Politeness: Some universals in language usage. Cambridge: Cambridge University Press.
Butler, J. (1990) Gender trouble: Feminism and the subversion of identity. New York: Routledge.
Calce, C., España, V., Goñi Mazzitelli, M., Magnone, N., Mesa, S., de María Meza Tananta, F., Pacci, G., Rostagnol, S., and Viera Cherro, M. (2015) La violencia contra las mujeres en la agenda pública. Aportes en clave interdisciplinar. Montevideo: Comisión Sectorial de Investigación Cientí?ca.
Cameron, D. (1995) Verbal hygiene. New York: Routledge.
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Fairclough, N. (2003) Analysing discourse. London and New York: Routledge.
Goffman, E. (1967) Interaction rituals: Essays on face to face behavior. New York: Anchor Books.
Gutiérrez-Rivas, C. (2014) Consideraciones sobre el piropo en Venezuela desde las nociones de imagen y ethos, de la Teoría de la Cortesía. Moderna Språk 2: 45–64.
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Kress, G. (2010) Multimodality: A sociosemiotic approach to contemporary communication. London: Routledge.
Kress, G. and van Leeuwen, T. (2001) Multimodal discourse: The modes and media of contemporary communication. London: Arnold.
Kress, G. and van Leeuwen, T. (2006) Reading images: The grammar of visual design. London and New York: Routledge.
Lemke, J. (1995) Textual politics: Discourse and social dynamics. London and Bristol: Taylor & Francis.
Macaulay, R. (2006) The social art: Language and its uses. New York: Oxford University Press.
Machin, D., and van Leeuwen, T. (2007) Global media discourse: A critical introduction. London and New York: Routledge.
Machin, D. and Mayr, A. (2012) How to do critical discourse analysis: A multimodal introduction. London: Sage.
Martin, J. R. and White, P. R. R. (2005) The language of evaluation: Appraisal in English. London: Palgrave MacMillan. https://doi.org/10.1057/9780230511910
Martin, J. R. and Rose, D. (2007) Working with discourse: Meaning beyond the clause. London: Bloomsbury.
Moore, Z. (1996) Teaching culture: A study of piropos. Hispania 79(1): 113–120. https://doi.org/10.2307/345624
Murillo Medrano, M. (ed.) (2005) Actos de habla y cortesía en distintas variedades del español: perspectivas teóricas y metodológicas. Actas del II Coloquio Internacional del Programa EDICE. Programa EDICE: Universidad de Costa Rica and University of Stockholm. Retrieved from http://www.ispla.su.se/polopoly_fs/1.135444.1369041592!/menu/standard/?le/2coloquioEDICE.pdf
Placencia, M. E. and Fuentes, C. (2012) Cumplidos de mujeres universitarias en Quito y Sevilla: un estudio de variación pragmática regional. Soprag 1(1): 100–134.
Schensul, J. J. (1999) Focused group interviews. In J. J. Schensul, M. D. LeCompte, B. K. Nastas and S. P. Borgatti (eds) Enhanced ethnographic methods 51–114. Plymouth: Altamira Press.
Spencer-Oatey, H. (2005) (Im)politeness, face and perception of rapport: Unpackaging their bases and interrelationships. Journal of Politeness Research 1: 95–119. https://doi.org/10.1515/jplr.2005.1.1.95
Sunderland, J. (2004) Gendered discourses. New York: Palgrave. https://doi.org/10.1057/9780230505582
Sunderland, J. and Litosseliti, L. (2002) Gender identity and discourse analysis: Theoretical and empirical considerations. In L. Litosseliti and J. Sunderland (eds) Gender identity and discourse analysis 3–39. Amsterdam and Philadelphia: John Benjamins.
van Leeuwen, T. (2011) Multimodality. In J. Simpson (ed.) The Routledge Handbook of Applied Linguistics 669–682. London and New York: Routledge.
Achugar, M. (2002) Piropos: cambios en la valoración del grado de cortesía de una práctica discursiva. In M. E. Placencia and D. Bravo (eds) Actos de habla y cortesía en español 175–192. Munich: Lincom Europa.
Bateman, J. (2008) Multimodality and genre: A foundation for the systematic analysis of multimodal documents. Hampshire: Palgrave Macmillan. https://doi.org/10.1057/9780230582323.
Bergner, G. (2005) Taboo subjects: Race, sex and psychoanalysis. Minnesota and London: University of Minnesota.
Bravo, D. (1999) ¿‘Imagen positiva’ vs. ‘imagen negativa’? Pragmática sociocultural y componentes de face. Oralia 2: 155–184.
Brown, P. and Levinson, S. (1987) Politeness: Some universals in language usage. Cambridge: Cambridge University Press.
Butler, J. (1990) Gender trouble: Feminism and the subversion of identity. New York: Routledge.
Calce, C., España, V., Goñi Mazzitelli, M., Magnone, N., Mesa, S., de María Meza Tananta, F., Pacci, G., Rostagnol, S., and Viera Cherro, M. (2015) La violencia contra las mujeres en la agenda pública. Aportes en clave interdisciplinar. Montevideo: Comisión Sectorial de Investigación Cientí?ca.
Cameron, D. (1995) Verbal hygiene. New York: Routledge.
Eckert, P. and McConnell-Ginet, S. (2003) Language and gender. Cambridge: Cambridge University Press. https://doi.org/10.1017/CBO9780511791147
Fairclough, N. (1989) Language and power. London: Longman.
Fairclough, N. (1995) Media discourse. London: Hodder Arnold.
Fairclough, N. (2003) Analysing discourse. London and New York: Routledge.
Goffman, E. (1967) Interaction rituals: Essays on face to face behavior. New York: Anchor Books.
Gutiérrez-Rivas, C. (2014) Consideraciones sobre el piropo en Venezuela desde las nociones de imagen y ethos, de la Teoría de la Cortesía. Moderna Språk 2: 45–64.
Halliday, M. A. K. (1978) Language as social semiotic. London: Edward Arnold.
Halliday, M. A. K. (2014) Introduction to functional grammar. London and New York: Routledge.
Kissling, E. (1991) Street harassment: The language of sexual terrorism. Discourse and society 2(4): 451–460. https://doi.org/10.1177/0957926591002004006
Kress, G. (2010) Multimodality: A sociosemiotic approach to contemporary communication. London: Routledge.
Kress, G. and van Leeuwen, T. (2001) Multimodal discourse: The modes and media of contemporary communication. London: Arnold.
Kress, G. and van Leeuwen, T. (2006) Reading images: The grammar of visual design. London and New York: Routledge.
Lemke, J. (1995) Textual politics: Discourse and social dynamics. London and Bristol: Taylor & Francis.
Macaulay, R. (2006) The social art: Language and its uses. New York: Oxford University Press.
Machin, D., and van Leeuwen, T. (2007) Global media discourse: A critical introduction. London and New York: Routledge.
Machin, D. and Mayr, A. (2012) How to do critical discourse analysis: A multimodal introduction. London: Sage.
Martin, J. R. and White, P. R. R. (2005) The language of evaluation: Appraisal in English. London: Palgrave MacMillan. https://doi.org/10.1057/9780230511910
Martin, J. R. and Rose, D. (2007) Working with discourse: Meaning beyond the clause. London: Bloomsbury.
Moore, Z. (1996) Teaching culture: A study of piropos. Hispania 79(1): 113–120. https://doi.org/10.2307/345624
Murillo Medrano, M. (ed.) (2005) Actos de habla y cortesía en distintas variedades del español: perspectivas teóricas y metodológicas. Actas del II Coloquio Internacional del Programa EDICE. Programa EDICE: Universidad de Costa Rica and University of Stockholm. Retrieved from http://www.ispla.su.se/polopoly_fs/1.135444.1369041592!/menu/standard/?le/2coloquioEDICE.pdf
Placencia, M. E. and Fuentes, C. (2012) Cumplidos de mujeres universitarias en Quito y Sevilla: un estudio de variación pragmática regional. Soprag 1(1): 100–134.
Schensul, J. J. (1999) Focused group interviews. In J. J. Schensul, M. D. LeCompte, B. K. Nastas and S. P. Borgatti (eds) Enhanced ethnographic methods 51–114. Plymouth: Altamira Press.
Spencer-Oatey, H. (2005) (Im)politeness, face and perception of rapport: Unpackaging their bases and interrelationships. Journal of Politeness Research 1: 95–119. https://doi.org/10.1515/jplr.2005.1.1.95
Sunderland, J. (2004) Gendered discourses. New York: Palgrave. https://doi.org/10.1057/9780230505582
Sunderland, J. and Litosseliti, L. (2002) Gender identity and discourse analysis: Theoretical and empirical considerations. In L. Litosseliti and J. Sunderland (eds) Gender identity and discourse analysis 3–39. Amsterdam and Philadelphia: John Benjamins.
van Leeuwen, T. (2011) Multimodality. In J. Simpson (ed.) The Routledge Handbook of Applied Linguistics 669–682. London and New York: Routledge.
Published
2017-04-13
Issue
Section
Articles
How to Cite
Canale, G. (2017). Discourse in f(r)iction. Production and reception of gender roles discourse in an audio-visual text about piropos. Sociolinguistic Studies, 10(4), 529–562. https://doi.org/10.1558/sols.26736
