Foreign Languages in Advertising: Linguistic and Marketing Perspectives Jos Hornikx and Frank van Meurs (2020)
DOI:
https://doi.org/10.1558/sols.15890Keywords:
advertising, marketing, multilingualism, language attitudes, globalisationAbstract
Foreign Languages in Advertising: Linguistic and Marketing Perspectives Jos Hornikx and Frank van Meurs (2020) Cham, Switzerland: Palgrave Macmillan. Pp. 253 ISBN: 9783030316907 (hbk) ISBN: 9783030316938 (pbk) ISBN: 9783030316914 (ebook)
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