Foreign Languages in Advertising: Linguistic and Marketing Perspectives Jos Hornikx and Frank van Meurs (2020)

Authors

  • Will Amos University of Warwick

DOI:

https://doi.org/10.1558/sols.15890

Keywords:

advertising, marketing, multilingualism, language attitudes, globalisation

Abstract

Foreign Languages in Advertising: Linguistic and Marketing Perspectives Jos Hornikx and Frank van Meurs (2020) Cham, Switzerland: Palgrave Macmillan. Pp. 253 ISBN: 9783030316907 (hbk) ISBN: 9783030316938 (pbk) ISBN: 9783030316914 (ebook) 

References

Alden, D., Steenkamp, J.-B. E. M., and Batra, R. (1999) Brand positioning through advertising in Asia, North America, and Europe: The role of global consumer culture. Journal of Marketing 63: 75–87. Doi: https://doi.org/10.2307/1252002. DOI: https://doi.org/10.1177/002224299906300106

Amos, H. W. (2020) English in French commercial advertising: Simultaneity, bivalency, and language boundaries. Journal of Sociolinguistics 24(1): 55–74. Doi: https://doi.org/10.1111/josl.12386. DOI: https://doi.org/10.1111/josl.12386

Lin, Y.-C. and Wang, K.-Y. (2016) Language choice in advertising for multinational corporations and local firms: A reinquiry focusing on monolinguals. Journal of Advertising 45: 43–52. Doi: https://doi.org/10.1080/00913367.2015.1085817. DOI: https://doi.org/10.1080/00913367.2015.1085817

Lin, Y.-C. and Wang, K.-Y. (2017) Local or global image? The role of consumers’ local-global identity in code-switched ad effectiveness among monolinguals. Journal of Advertising 45: 482–497. Doi: https://doi.org/10.1080/00913367.2016.1252286. DOI: https://doi.org/10.1080/00913367.2016.1252286

Martin, E. (2008) Language-mixing in French print advertising. Journal of Creative Communications 3(1): 49–76. Doi: https://doi.org/10.1177/097325860800300104. DOI: https://doi.org/10.1177/097325860800300104

Piller, I. (2003) Advertising as a site of language contact. Annual Review of Applied Linguistics 23: 170–183. Doi: https://doi.org/10.1017/S0267190503000254. DOI: https://doi.org/10.1017/S0267190503000254

Ruellot, V. (2011) English in French print advertising from 1999 to 2007. World Englishes 30(1): 5–20. Doi: https://doi.org/10.1111/j.1467-971X.2010.01654.x. DOI: https://doi.org/10.1111/j.1467-971X.2010.01654.x

Woolard, K. A. (1998) Simultaneity and bivalency as strategies in bilingualism. Journal of Linguistic Anthropology 8(1): 3–29. Doi: https://doi.org/10.1525/jlin.1998.8.1.3. DOI: https://doi.org/10.1525/jlin.1998.8.1.3

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Published

2021-12-20

How to Cite

Amos, W. (2021). Foreign Languages in Advertising: Linguistic and Marketing Perspectives Jos Hornikx and Frank van Meurs (2020). Sociolinguistic Studies, 15(2-4), 425–430. https://doi.org/10.1558/sols.15890

Issue

Section

Book Reviews