Spiritual Entrepreneurship in the High North

The Case of Polmakmoen Guesthouse and the Pilgrimage “the Seven Coffee Stops”

Authors

  • Trude Fonneland University of Tromso, the Artic University of Norway

DOI:

https://doi.org/10.1558/ijsnr.v5i2.26231

Keywords:

spiritual entrepreneurship, tourism, New Age, indigenous spirituality

Abstract

In order to frame the relationship between tourism and New Age spirituality, I identify actors in the tourism sector who draw inspiration from New Age as spiritual entrepreneurs. A spiritual entrepreneur is a tourist entrepreneur promoting a New Age philosophy and spiritual values such as ‘self-development’, ‘holism’ and ‘deep-values’, and who present a vision of crossovers between religion, local development and tourism, combining local traditions with global trends. The article is an analysis of two chosen spiritual entrepreneurships, namely Polmakmoen Guesthouse and the pilgrimage ‘The Seven Coffee Stops’ in Tana municipality in Finnmark, northern Norway. The article’s aim is to examine how values central within New Age here emerge as key terms in the production of unique experiences.

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Published

2015-03-10

Issue

Section

Articles

How to Cite

Fonneland, T. (2015). Spiritual Entrepreneurship in the High North: The Case of Polmakmoen Guesthouse and the Pilgrimage “the Seven Coffee Stops”. International Journal for the Study of New Religions, 5(2), 151–166. https://doi.org/10.1558/ijsnr.v5i2.26231