Postfeminism as a critical tool for gender and language study
DOI:
https://doi.org/10.1558/genl.34599Keywords:
Postfeminism, gender and language studies, feminist cultural studies, popular feminism, gender equality, gender diversityAbstract
This article introduces the concept of postfeminism and highlights its value for research in language and gender studies. After discussing theoretical, historical and backlash perspectives, we advance an understanding of postfeminism as a sensibility - a patterned-yet-contradictory phenomenon intimately connected to neoliberalism. We consider elements widely theorised as constituting the postfeminist sensibility, alongside concerns shared by those who take postfeminism as their object of critical inquiry, in addition to an analytic category for cultural critique. The article then illustrates how the postfeminist sensibility may operate empirically, in the context of the doing and undoing of gender equality policies in workplaces. The article responds to calls for the field of language and gender to reinvigorate its political impetus, and to engage with feminist scholarship on postfeminism, particularly as recently developed in media and cultural studies.
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Favaro, L. (2015) ‘Porn trouble’: on the sexual regime and travels of postfeminist biologism. Australian Feminist Studies 30(86): 366–76. https://doi.org/10.1080/08164649.2016.1150937
Favaro, L. (2017a) ‘Just be confident girls!’: Confidence chic as neoliberal governmentality. In A. S. Elias, R. Gill and C. Scharff (eds) Aesthetic Labour: Rethinking Beauty Politics in Neoliberalism 283–300. London: Palgrave Macmillan.
Favaro, L. (2017b) Transnational technologies of gender and mediated intimacy. Doctoral dissertation, City, University of London.
Favaro, L. and Gill, R. (2016) ‘Emasculation nation has arrived’: sexism rearticulated in online responses to Lose the Lads’ Mags campaign. Feminist Media Studies 16(3): 379–397. https://doi.org/10.1080/14680777.2015.1105840
Favaro, L. and Gill, R. (2018) Feminism rebranded: women’s magazines online and ‘the return of the F-word’. Dígitos: Revista de Comunicación Digital 37–66.
Featherstone, M. (1990) Consumer Culture and Postmodernism. London: Sage.
Forkert, K. (2016) Austere creativity and volunteer-run public services: the case of Lewisham’s libraries. New Formations 87(87): 11–28. https://doi.org/10.3898/NEWF.87.1.2016
Fraser, N. and Nicholson, L. (1988) Social criticism without philosophy: an encounter between feminism and postmodernism. Theory, Culture and Society 5(2): 373–94. https://doi.org/10.1177/0263276488005002009
Fuller, S. and Driscoll, C. (2016) HBO’s Girls: gender, generation, and quality television. Continuum 29(2): 253–62. https://doi.org/10.1080/10304312.2015.1022941
Gill, R. (2003) From sexual objectification to sexual subjectification: the resexualisation of women’s bodies in the media. Feminist Media Studies 3(1): 99–106.
Gill, R. (2007) Postfeminist media culture: elements of a sensibility. European Journal of Cultural Studies 10: 147–66. https://doi.org/10.1177/1367549407075898
Gill, R. (2009) Mediated intimacy and postfeminism: a discourse analytic examination of sex and relationships advice in a woman’s magazine. Discourse and Communication 3(4): 345–69. https://doi.org/10.1177/1750481309343870
Gill, R. (2014) Unspeakable inequalities: post feminism, entrepreneurial subjectivity, and the repudiation of sexism among cultural workers. Social Politics: International Studies in Gender, State and Society 21(4): 509–28. https://doi.org/10.1093/sp/jxu016
Gill, R. (2016) Post-postfeminism? New feminist visibilities in postfeminist times. Feminist Media Studies 16(4): 610–30. https://doi.org/10.1080/14680777.2016.1193293
Gill, R. (2017). The affective, cultural and psychic life of postfeminism: 10 years on. European Journal of Cultural Studies 20(6): 606–26. https://doi.org/10.1177/1367549417733003
Gill, R. and Kanai, A. (2018) Mediating neoliberal capitalism: affect, subjectivity and inequality Journal of Communication 68(2): 318–26. https://doi.org/10.1093/joc/jqy002
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Published
2019-04-08
Issue
Section
Articles
How to Cite
Litosseliti, L., Gill, R., & Favaro, L. (2019). Postfeminism as a critical tool for gender and language study. Gender and Language, 13(1), 1-22. https://doi.org/10.1558/genl.34599
