Vinous Temporalities
DOI:
https://doi.org/10.1558/ppc.27926Keywords:
winemaking, time, sequence, variables, processes, history of winemaking, dynamics, intersectonality, temporality, wine businessAbstract
Thanks to the multifaceted modalities of its production and consumption, wine entertains a relationship with time that is perhaps richer and more variegated than for any other foodstuff. This essay delves into the many ways in which a wine-maker's time management of all the variables in the agricultural, fermentation and bottling cycles critically interact and how the effects of geological time that created the terroir affect all aspects of a harvest's ultimate quality and how the notion of time is employed in wine marketing.
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