Peanut Butter, Salmonella Poisoning and Children
On Becoming 'Involved' and Angry Following a Company Crisis
DOI:
https://doi.org/10.1017/S1321816600002075Keywords:
Salmonella contamination, hospitalisation, Kraft peanut butterAbstract
Imagine the following scenario: your six-year-old daughter has come home sick from primary school with stomach cramps, diarrhoea and vomiting. You envisage a touch of gastro-enteritis – after all, it is common in kids – and expect it to blow over quickly. She's off her food and will only eat a few things, including peanut butter on toast. After a few days, her condition has worsened to the point that your family GP is considering hospitalising her. Later, you hear on the radio that Kraft, which initially only recalled eight brands of peanut butter, is recalling its entire peanut butter range due to possible contamination with salmonella bacteria from mouse droppings found in batches of roasted peanuts from a Kingaroy supplier (BRW 2.9.96). If this were you, chances are that you would feel angry because it is your daughter who has been affected. You are involved.
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