NEW URBAN POLYNESIANS
Once Were Warriors, the Proud Project and the South Auckland Music Scene
Keywords:Maori Popular music, global cultural flows
This article shows how Volition, enabled by a global network, nurtured the promotion of another (foreign) local form, New Zealand's Pacific soul/rap scene (centred on South Otara), when New Zealand companies showed a similar reluctance to diversify their musical policies. However, as it goes on to outline, the Pacific and North American influences on this scene have produced a complex cultural-political outcome.
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