P. Firth, “The Toothpaste of Immortality: Self-construction in the consumer age by Elmer Hankiss. Washington, DC: Woodrow Wilson Centre Press and Baltimore: The John Hopkins University Press, 2006. ISBN-13: 9780801884214, 448 pp., hb $60.00”, IR, vol. 12, no. 2, pp. 226–229, Oct. 2009, doi: 10.1558/imre.v12i2.226.