Bailey C. To Serve God and Wal-Mart: The Making of Christian Free Enterprise by Bethany Moreton. Harvard University Press, 2009. 392pp., 12 halftones, 1 map. Pb. $18.50 / £13.95 / €16.70. ISBN-13: 978067403322. IR. 2013;16(1):125–128. doi:10.1558/imre.v16i1.125