Nathanson, P. 2010. Sex in the Heartland, by Beth Bailey. Cambridge, MA: Harvard University Press, 1999. 304pp., 17 halftones, 6 cartoons. Hb. $29.95 £22.95, ISBN-13: 9780674802780; Pb. $24.00/£17.95, ISBN 13: 9780674009745. Implicit Religion. 12, 3 (May 2010), 351–353. DOI:https://doi.org/10.1558/imre.v12i3.351.