Bailey, C. 2013. To Serve God and Wal-Mart: The Making of Christian Free Enterprise by Bethany Moreton. Harvard University Press, 2009. 392pp., 12 halftones, 1 map. Pb. $18.50 / £13.95 / €16.70. ISBN-13: 978067403322. Implicit Religion. 16, 1 (Apr. 2013), 125–128. DOI:https://doi.org/10.1558/imre.v16i1.125.