Visual Research, Digital Archives, and Focus Groups

Learning from Temple Communities in Thailand

Authors

  • Brooke Schedneck Rhodes College

DOI:

https://doi.org/10.1558/firn.30630

Keywords:

Thailand, focus groups, digital archives, media, Thai Buddhism, visual research

Abstract

This article considers the advantages of visual research, digital archives, and the employment of focus groups as qualitative methods for studying Buddhism in contemporary Thailand. In reflecting on my experience using these methods, I encourage other scholars to consider innovative fieldwork possibilities for similar types of research. First narrating my original research design, I examine the ways I adjusted to the realities and limitations I faced in the field. I conclude with my observations from this experience of fieldwork, which asks focus group participants to share their opinions about the current state of Thai Buddhism through viewing visual images from Thai social media and news outlets. The participants in this fieldwork are, for the most part, lay Buddhists who are part of urban and rural temple communities. This article also considers the nature of these participants, and their reactions to visual research methods.

Downloads

Download data is not yet available.

Author Biography

  • Brooke Schedneck, Rhodes College

    Brooke Schedneck is an associate professor in the Department of Religious Studies at Rhodes College, USA. Her work focuses on contemporary Buddhism in Thailand, and she spent years teaching and conducting research in Chiang Mai. Her second monograph, Religious Tourism in Northern Thailand, was short-listed for the EuroSEAS Humanities Book Prize 2022. Her introduction to contemporary Theravada Buddhism in Southeast Asia, Living Theravada, was published by Shambhala Publications in 2023.

References

Beer, David, and Roger Burrows 2013 Popular Culture, Digital Archives and the New Social Life of Data. Theory, Culture & Society 30(4): 47–71. https://doi.org/10.1177/0263276413476542

Carey, Martha Ann 1994 The Group Effect in Focus Groups: Planning, Implementing and Interpreting Focus Group Research. In Critical Issues in Qualitative Research Methods, edited by Janice M. Morse, 225–41. Thousand Oaks, CA: Sage.

Featherstone, Mike 2000 Archiving Cultures. British Journal of Sociology 51(1): 161–84. https://doi.org/10.1080/000713100358480

Featherstone, Mike 2006 Archives. Theory, Culture & Society 23(2–3): 591–96. https://doi.org/10.1177/0263276406023002106

Hughes, Jason (ed.) 2012 Sage Visual Methods. Volume IV: Elicitation and Collaboration. Los Angeles, CA: Sage. https://doi.org/10.4135/9781446268520

Kearney, Kerri S., and Adrienne E. Hyle 2012 Drawing Out Emotions: The Use of Participant Produced Drawings in Qualitative Inquiry. In Sage Visual Methods. Volume IV: Elicitation and Collaboration, edited by Jason Hughes, 239–60. London: Sage.

Kitzinger, Jenny 1994 The Methodology of Focus Groups: The Importance of Interaction between Research Participants. Sociology of Health and Illness 16: 103–21. https://doi.org/10.1111/1467-9566.ep11347023

Krueger, Richard A. 1994 Focus Groups: A Practical Guide for Applied Research. Thousand Oaks, CA: Sage Publications.

Margolis, Eric, and Luc Pauwels 2019 The Sage Handbook of Visual Research Methods. Los Angeles, CA: Sage.

Morgan, David 1996 Focus Groups. Annual Review of Sociology 22: 129–52. https://doi.org/10.1146/annurev.soc.22.1.129

Parker, Andrew, and Jonathan Tritter 2006 Focus Group Method and Methodology: Current Practice and Recent Debate. International Journal of Research & Method in Education 29(1): 23–37. https://doi.org/10.1080/01406720500537304

Prosser, Jon, and Andrew Loxley 2008 Introducing Visual Methods. ESRC National Centre for Research Methods Review Paper, 1–65. United Kingdom: Economic & Social Research Council.

Purdy, James, P. 2011 Three Gifts of Digital Archives. Journal of Literacy and Technology 12(3): 26–49.

Samuels, Jeffrey 2012 Breaking the Ethnographer’s Frames: Reflections on the Use of Photo Elicitation in Understanding Sri Lankan Monastic Culture. In Sage Visual Methods. Volume IV: Elicitation and Collaboration, edited by Jason Hughes, 39–62. London: Sage.

Schedneck, Brooke 2015 Thailand’s International Meditation Centers: Tourism and the Global Commodification of Religious Practices. New York and London: Routledge.

Schedneck, Brooke 2021 Religious Tourism in Northern Thailand: Encounters with Buddhist Monks. Seattle: University of Washington Press. https://doi.org/10.1515/9780295748931

Schedneck, Brooke 2022a Everyday Scandals: Regulating the Buddhist Monastic Body in Thai Media. TRaNS: Trans-Regional and -National Studies of Southeast Asia 10(2): 173–87. https://doi.org/10.1017/trn.2021.11

Schedneck, Brooke 2022b The Lay Buddhist Gaze and Femininity in Thai Male Monasticism. Southeast Asia Research 29(4): 417–33. https://doi.org/10.1080/0967828X.2021.2018942

Published

2025-04-08

How to Cite

Schedneck, B. (2025). Visual Research, Digital Archives, and Focus Groups: Learning from Temple Communities in Thailand. Fieldwork in Religion. https://doi.org/10.1558/firn.30630