Advice seekers’ legitimation strategies in online health communities

A corpus-based inquiry

Authors

  • Guichao Zhang Inner Mongolia Normal University

DOI:

https://doi.org/10.1558/cam.25536

Keywords:

advice seekers, corpus-assisted discourse analysis, legitimation strategies, lexicogrammatical realizations, online health communities

Abstract

Previous studies of different online health communities have shown the importance of examining advice seekers’ legitimation strategies. However, most research has been based on the qualitative analysis of small samples from discussion threads. Using a specialized corpus comprising 1836 advice seekers’ initiating messages (317,540 words) and a corpus-assisted discourse analysis approach, this paper first identifies the recurrent lexicogrammatical patterns that advice seekers use and then connects these patterns to particular legitimation strategies according to the specific pragmatic functions they serve across texts. In this way, three major legitimation strategies are structurally classified with the identification of their typical lexicogrammatical realizations: justification of presence, amplification of details and evocation of feelings and emotions. Empirically, this corpus-based investigation complements previous qualitative research, extending prior findings drawn from small samples. Methodologically, this study demonstrates the potential value of investigating lexicogrammatical realization patterns using a corpus approach for exploring (online) health discourse.

Author Biography

  • Guichao Zhang, Inner Mongolia Normal University

    Guichao Zhang received his PhD in linguistics from Shanghai Jiao Tong University and is currently a lecturer at Inner Mongolia Normal University, P. R. China. He was a visiting scholar at the University of Sydney from October 2019 to October 2020. His research interests include health communication, corpus linguistics, discourse analysis and functional linguistics.

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Published

2024-01-16

Issue

Section

Articles

How to Cite

Zhang, G. (2024). Advice seekers’ legitimation strategies in online health communities: A corpus-based inquiry. Communication and Medicine, 19(1), 42-57. https://doi.org/10.1558/cam.25536