Australia’s music video programme at 30
Keywords:Australia, popular music, public service, television
The music video programme Rage celebrated its thirtieth year on air in April 2017. A staple of the Australian media landscape and an important music source for industry and audiences, Rage provides national exposure for emerging artists as well as a platform for tributes, recommendations and popular music histories. The programme is also unique internationally, with a longevity and influence that television outlets in comparable markets like the US and UK have been unable to replicate. This article explores Rage's continuing broadcast as well as evolution and expansion into on-demand and digital television services. I argue that the music programme continues to innovate in the post-broadcast television and digital music industries, as well as provide an important touchstone for traditional Australian television and music outlets.
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