From punk to platforms

The future echoes of user-generated content found in Fast Forward cassette magazine and Melbourne’s DIY ‘cassette culture’

  • Jared Davis Independent researcher, London
Keywords: punk, post-punk, cassette culture, DIY ethos, prosumption, Melbourne post-punk, Fast Forward cassette magazine

Abstract

In this article I examine Melbourne’s Fast Forward cassette magazine (1980–1982), in order to develop a new theoretical analysis on the significance of cassette tape technology with regard to ‘do-it-yourself’ (‘DIY’) music cultures and neoliberal consumption. Fast Forward was a magazine in the form of a cassette tape, the brainchild of Melbourne music enthusiasts Bruce Milne, Andrew Maine and Michael Trudgeon. It featured new music, audio interviews as well as discussion somewhat like a recorded radio programme. The magazine was a significant proponent of the decentralized, international ‘cassette culture’ that developed in independent music during the 1980s. Recent literature regarding the digital economy considers how rather than mass producing and selling cultural content such as records, major entertainment companies today increasingly sell access to platforms through which content is shared, via subscription or through advertising. I argue that cassette culture offered an early pre-digital instance of this new paradigm shift of consumption, with Melbourne’s Fast Forward cassette magazine being a globally influential proponent of this new attitude towards music media’s participatory potential.

Author Biography

Jared Davis, Independent researcher, London

Jared Davis is an independent researcher, writer and curator with an interest in underground music, sound culture and popular music studies. He has written for DIS Magazine, 3hd Festival (Berlin), Public Seminar (The New School, New York) and produced catalogue essays for the Australian Centre for Contemporary Art, Museum of Contemporary Art Australia among others. He received his PhD in Art History & Theory from Monash University, Melbourne in 2018.

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Published
2019-12-04
How to Cite
Davis, J. (2019). From punk to platforms. Perfect Beat, 19(2), 122-141. https://doi.org/10.1558/prbt.38003
Section
Articles