Multimodal construction of ‘rule of law’ in Chinese anti-corruption public service advertisements

a social semiotic approach


  • Yujie Liu Beijing Jiaotong University



construal, rule of law, anti-corruption, visual semiotic resources, multimodal appraisal analysis


Economou, D. (2009). Photos in the news: Appraisal analysis of visual semiosis and visual-verbal intersemiosis. (Doctor of Philosophy), University of Sydney.

Halliday, M. A. K. (1978). Language as Social Semiotics: The Social Interpretation of Language and Meaning. London: Edward Arnold.

Ji, W. 2015. On legal ideology. Social Sciences in China 11: 128-145.

Martin, J. R., & Rose, D. (2008). Genre Relations: Mapping Culture. London: Equinox.

Merry, S. (1985). Concepts of law and justice among working-class Americans: Ideology as culture. Legal Studies Forum, 9(1), 59-70.

O’Halloran, K. L. (2008). Systemic functional-multimodal discourse analysis (SF-MDA): construing idational meaning using language and visual imagery. Visual Communication, 7(4), 443-475.

Painter, C., Martin, J. R., & Unsworth, L. (2012). Reading visual narratives: Image analysis in children’s picture books. London: Equinox Publishing Ltd.

Unsworth, L. (2015). Persuasive narratives: evaluative images in picture books and animated movies. Visual Communication, 14(1), 73-96.

Zheng, Y. (1999). From rule by law to rule of law? A realistic view of China’s legal development. China Perspectives, 25, 31-43.




How to Cite

Liu, Y. (2020). Multimodal construction of ‘rule of law’ in Chinese anti-corruption public service advertisements: a social semiotic approach. International Journal of Speech, Language and the Law, 26(2), 287–290.



Thesis Abstracts